META X SAMSUNG 837/NYC SPEAKER SERIES: “IDENTITY OF SELF, IN THE METAVERSE”
In a distinguished partnership with industry leaders Meta and Samsung837, esteemed spatial interaction designer Leighton McDonald collaborated with fellow visionary Luke Hurd to orchestrate an unforgettable experience that seamlessly merged the captivating world of augmented reality (AR) with modern-day life. Within the stunning Samsung837 building in New York City, their innovative and enthralling Instagram filters adorned the interiors, showcasing the creative brilliance underpinning the project.
“IDENTITY OF SELF, IN THE METAVERSE” PRESENTATION:
On a late Friday evening, an inspired crowd of enthusiasts, captivated by the opportunity to learn from these trailblazing creators, gathered for an engaging presentation that eloquently unraveled the mesmerizing evolution of AR. The event highlighted Leighton McDonald's prowess as a creative director, adept at crafting experiences that simultaneously pushed the boundaries of technology while maintaining a relatable, down-to-earth atmosphere.
View the live stream and “Identity of Self” slideshow from the event below.
AR INTERACTION
This presentation features an interactive element for an enhanced viewing experience. To fully engage with this content, kindly open this webpage on both your desktop and your mobile device. On your phone, tap the ‘open effect’ button to access the AR effect directly on Leighton McDonald's Instagram profile. Afterward, proceed to the right side of page 10 and scan the image to immerse yourself in the AR experience.
META SPARK AR IN-PERSON WORKSHOP DAY
To elevate the immersive aspect of the event, attendees were exclusively invited to partake in an AR workshop the following day. Maintained and guided by the esteemed creators themselves, the hands-on experience deepened the participants' understanding and appreciation of the fascinating realm of augmented reality. This memorable event exemplified Leighton McDonald's exceptional talent as a creative director adept at synthesizing immersive and engaging experiences that seamlessly intertwine with everyday life.
TIMES SQUARE NYC MARKETING
In successfully merging technology with everyday life, McDonald's pioneering work reached new heights and audiences as it graced the iconic Times Square billboard. This astounding achievement refined the immersive essence of the AR experience, leaving an indelible mark on both those who attended the events and those who chanced upon the trailblazing display in the heart of New York City.