SCHOLASTIC MAGAZINE : MAKING AR MAGIC WITH LEIGHTON MCDONALD

Leighton McDonald, a talented virtual designer specializing in augmented reality (AR), was recently featured in a Scholastic article that delved into the fascinating world of AR filters for social media platforms. The article highlighted McDonald's unique journey in the AR space, starting from his college days when he developed a program for construction workers to identify underground pipes, to his current success in creating engaging filters for social media.

With over 63 filters to his name, McDonald has become an influential figure in the digital art scene, attracting millions of views on his creations. His futuristic vision, often inspired by digital fashion and video game skins, has brought a fresh perspective to the industry.

The Scholastic article provided an insightful look into McDonald's creative process, from sketching ideas in Photoshop to utilizing Spark AR for adjusting images and adding effects. It also emphasized the importance of learning computer coding and understanding the target audience to create viral AR filters.

This feature has further solidified Leighton McDonald's position as an inspirational and influential figure in the world of AR, showcasing his dedication, passion, and expertise in creating immersive digital experiences.