At the end of 2019, my childhood friend, Corey, approached me with an idea to start a podcast with like-minded people. I was down instantly.

We brainstormed different names and themes, and came up with the culturally relevant title of ‘Run The Fade’

Usually, ‘running the fade’ incorporates beating someone up , or hitting someone unsuspectingly who did something wrong to you. We wanted to flip this concept on it’s head and use that to review weekly events, and personal issues we have dealt with during the week, while ‘hopefully’ find solutions to move forward in a positive way.

We have gotten some traction and consistent listening audience, we even have our own custom intro song that I created, so it was time to add some visual elements to keep us unified on all fronts including social media, and merchandise especially since we are branching out to video.

Blending streetwear and running, I wanted to incorporate elements that would be easier to wear and iconic in their own way.

Check it out below, and remember, don’t get played, just run that fade: